Workforce Media Literacy

What the buyer is asking for

Ofcom has a statutory duty to promote media literacy. Through engagement undertaken as part of the Media Literacy Strategy and the Making Media Literacy Everybody's Business programme, Ofcom has identified employers as an important route for reaching working-age adults. Employer investment in digital capability, AI skills and workforce development creates an opportunity to embed media literacy alongside existing skills activity and employer development programmes. This procurement aims to develop an evidence-based model for integrating media literacy within employer-facing digital capability activity and workforce development programmes, while testing employer appetite, implementation approaches and opportunities for wider adoption. The successful organisation will be expected to produce a final report, implementation framework, practical employer guidance and recommendations for future activity. The work will bring together: • Ofcom's Media Literacy Outcomes Framework • Essential Digital Skills Framework • Relevant AI capability frameworks • Employer workforce development activity • Employer engagement and workforce research • Practical implementation approaches for employers

How contested is this?

Buyers publish how many bids they received. Across 234 comparable procurements we can tell you the typical field size, how often one of these goes uncontested, and whether the buyer awards on price or on quality.

Timeline

3 published dates · Europe/London

1. Tender notice published20 days ago

   2 Sept 2026, 10:37 BST
2. Clarification questions bytoday

   22 Sept 2026, 12:00 BST
3. Submission deadlinein 10 days

   2 Oct 2026, 12:00 BST

Commercial outcome and contract awards

Nothing awarded yet

Notice history

1 event · 1 release on Find a Tender

1. Tender notice2 Sept 2026, 10:37 BST082955-2026

Documents

• Tender notice on Find a Tender