Station Advertising

What the buyer is asking for

The requirement is for a Concessionaire to maintain, manage, operate and exploit advertising space at stations within the scope of the concession contract. The scope of the concession opportunity is described in this tender notice and the associated tender documents. It is intended to include advertising space at stations operated by Network Rail and participating Department for Transport Operator (DFTO) train operating companies, recognising that these organisations are expected to transition into Great British Railways (GBR) or a successor structure. Some advertising space will be included from concession contract commencement, with additional advertising space expected to be incorporated during the contract term. The exact timing, volume and sequencing of all additional advertising opportunities is not yet known. The concession contract will therefore include mechanisms to allow further advertising space, including at Network Rail, participating DFTO train operated stations and/or assets that transfer into GBR or any successor organisation, to be incorporated during the life of the contract where appropriate. Network Rail Infrastructure Limited is the Contracting Authority for this Procurement and is conducting the Procurement on its own behalf, Department for Transport Operator Limited (DFTO) Train Operating Companies (TOCS) and on behalf of future DFTO train operating companies (TOCS) to be transferred. The Contracting Authority reserves the right to novate, transfer, amend or otherwise manage the resulting contract to reflect future rail industry reform, including the establishment of Great British Railways (GBR), the transfer of relevant Network Rail and DFTO TOC functions or assets into GBR, or any successor organisation. The estimated value of this concession is based on forecast advertising revenues over the contract term. Due to factors including advertising demand, occupancy levels, future asset onboarding and market conditions, actual revenues may vary. Network Rail estimates that the total concession value is likely to fall within the range of £1.9 billion to £2.2 billion over the contract term.

How this is scored

Published by the buyer. A winning response is written to these weightings, not to the question.

• 60%qualityTechnical EnvelopeMaintenance and Inspections Safety Advertising Strategy Compliance with Schedule 7 (Advertising Standards) Reporting Account / Contract Management Project Support Mobilisation Sustainability and Social Value Full details of the assessment methodology, scoring model, sub-criteria and evaluator guidance are contained within the procurement documents
• 40%costCommercial ModelRevenue Share Minimum Guarantee Payment Forecast Revenue Share Forecast Revnue (Delta Adjustment)

What you must already have

Conditions of participation. These are pass or fail, so check them before writing anything.

• economic

  Participants must have the legal capacity and authority to enter into and perform the Contract. NR/DFTO may require evidence of legal status, registration, authority of signatories, consortium or group structure, and any legally binding arrangements with relied-upon entities before contract award.

• technical

  Experience managing a DOOH estate of at least 250 operational screens (Mandatory) Sales capability experience. Maintenance and inspection capability. Achievement of minimum pass thresholds. Any mandatory financial, insurance and exclusion grounds requirements.

How contested is this?

Buyers publish how many bids they received. Across 56 comparable procurements we can tell you the typical field size, how often one of these goes uncontested, and whether the buyer awards on price or on quality.

Timeline

4 published dates · Europe/London

1. Tender notice publishedyesterday

   1 Oct 2026, 13:47 BST
2. Clarification questions byin 39 days

   9 Nov 2026, 23:59 GMT
3. Submission deadlinein 50 days

   20 Nov 2026, 23:59 GMT
4. Award decision expected byin 302 days

   30 Jul 2027, 23:59 BST

Commercial outcome and contract awards

Nothing awarded yet

Notice history

2 events · 2 releases on Find a Tender

1. Tender notice1 Oct 2026, 12:12 BST092794-2026
2. Tender updated1 Oct 2026, 13:47 BST092863-2026

Payment terms

Not applicable. This Contract is a concession arrangement under which the successful supplier generates revenue from third-party advertising sales and pays the Authority in accordance with the revenue-sharing provisions set out in the Contract.

Documents

• Tender notice on Find a Tender