Social-First Creative Agency

What the buyer is asking for

Nest is seeking a social-first agency partner to help review, evolve and deliver Nest’s organic social media activity. Social plays a distinctive, upper-funnel role for Nest building familiarity, trust and brand relevance with audiences long before they are actively thinking about their pension. The partner will bring specialist strategic and creative expertise to help Nest produce more engaging, entertaining and culturally relevant organic content, with a particular focus on growing our presence on emerging platforms such as TikTok, as part of our wider ambition to ‘banish the dull’ from pensions communications. This procurement is for organic social media only.

How this is scored

Published by the buyer. A winning response is written to these weightings, not to the question.

• 8%qualityUnderstanding of the Challenge and Strategic FitPlease demonstrate a clear, insight-led understanding of Nest’s social media challenge and opportunity, and how social can drive engagement, distinctiveness and cultural relevance, including: • Clear articulation of Nest’s social media challenge and opportunity • Perspective on the role of social for Nest (brand, engagement, relevance) • Understanding of TikTok, short-form video, creators and entertainment-led content • Evidence of thinking on how we can leverage creativity while remaining credible and compliant
• 30%qualityStrategic and Creative ApproachPlease outline your proposed approach to reviewing and evolving Nest’s social strategy and translating it into bold, platform-first creative output, including: • Approach to immersion, discovery and strategy development • Clear outline of expected outputs and deliverables • Evidence of insight-driven, social-first, platform-native creative thinking • Approach to audience segmentation and insight development, translating audience needs into channel, content and creative recommendations • Show thinking around ideas that drive engagement, attention and emotional connection in a low-interest category • Approach to defining an effective operating model across teams and partners
• 35%qualityContent Response (Always-on)Please set out your proposed content response across always-on social channels:: • Give 2/3 examples of: • Platform-native always-on organic content ideas (short-form video, series, reactive content) • Engaging approaches to educational content • Ideas tailored across key platforms (TikTok, Instagram, Facebook, LinkedIn, YouTube
• 10%qualityDelivery, Team and Ways of Working• Proposed team structure, roles and responsibilities of who’ll be working on our account • End-to-end workflow (ideation to publishing) • Approach to working with other in-house team and or/ external existing partners • This should also include 3 relevant case studies of work with other orgs, including at least 1 in any regulated space/complex environment, demonstrating social-first delivery, evidence of collaboration (whether with companies or other agencies) and measurable impact
• 5%qualitySocial Value• How you support the mental, physical and emotional wellbeing of employees, freelancers and contractors working on the Nest account. • Any processes, training or safeguards you have in place to protect those exposed to challenging, distressing or harmful online content. • How your approach promotes inclusion, accessibility and diverse representation, both within your teams and in the work you deliver. • Any additional initiatives that create positive social impact alongside delivering business outcomes
• 2%costSocial Media Strategy Review and DevelopmentA fixed price for the duration of the Contract including any possible extension for all work associated with Social Media Strategy Review and Development
• 4%costmonthly retainerA monthly retainer for the duration of the Contract for Business-as-Usual social support activities
• 4%costschedule of ratesfor the provision of any Tik Tok and ad hoc campaign services
• 2%costschedule of ratesfor the provision of any ad hoc content services

How contested is this?

Buyers publish how many bids they received. Across 234 comparable procurements we can tell you the typical field size, how often one of these goes uncontested, and whether the buyer awards on price or on quality.

Timeline

4 published dates · Europe/London

1. Tender notice published20 days ago

   2 Sept 2026, 09:11 BST
2. Clarification questions by13 days ago

   9 Sept 2026, 12:00 BST
3. Submission deadlinein 6 days

   28 Sept 2026, 12:00 BST
4. Award decision expected byin 39 days

   30 Oct 2026, 23:59 GMT

Commercial outcome and contract awards

Nothing awarded yet

Notice history

1 event · 1 release on Find a Tender

1. Tender notice2 Sept 2026, 09:11 BST082895-2026

Documents

• Tender notice on Find a Tender