Provision of Marketing Services

What the buyer is asking for

Luton Sixth Form College is seeking to appoint an experienced and innovative marketing agency to provide strategic and operational marketing services. The successful supplier will act as an extension of the internal team to support the College in achieving its strategic objectives through effective student recruitment activity, brand development, digital marketing, content creation, and campaign management. The scope of services includes, but is not limited to: Strategic marketing planning, market research, brand development and positioning. Student recruitment campaigns, including open event marketing, application generation, conversion and enrolment activity. Digital marketing services, including social media management, paid advertising, SEO, email marketing and content planning. Creative services, including campaign development, graphic design, print production and promotional materials. Alumni engagement and communications. Content creation, including photography, videography, case studies, website content and social media assets. Campaign reporting, analytics, ROI measurement and performance monitoring. Crisis communications and reputational support where required. The College is seeking a supplier with demonstrable experience delivering comparable services within the education sector, public sector or similarly complex organisations. Suppliers must demonstrate strong digital marketing capability, expertise in student recruitment, robust account management arrangements, and appropriate safeguarding, information security and data protection controls. The proposed contract will commence on 15 January 2027 for an initial term of one year, with the option to extend for up to two further periods of one year each, subject to satisfactory performance and business need. The estimated total contract value across the maximum term is £230,400 excluding VAT. The contract will be awarded to the supplier submitting the Most Advantageous Tender (MAT), evaluated on the basis of 40% price and 60% quality

How this is scored

Published by the buyer. A winning response is written to these weightings, not to the question.

• 40%pricePricing
• 60%qualityQuality Requirements

How contested is this?

Buyers publish how many bids they received. Across 294 comparable procurements we can tell you the typical field size, how often one of these goes uncontested, and whether the buyer awards on price or on quality.

Timeline

4 published dates · Europe/London

1. Tender notice published2 days ago

   6 Nov 2026, 11:34 GMT
2. Clarification questions byin 12 days

   20 Nov 2026, 12:00 GMT
3. Submission deadlinein 33 days

   11 Dec 2026, 12:00 GMT
4. Award decision expected byin 62 days

   8 Jan 2027, 23:59 GMT

Commercial outcome and contract awards

Nothing awarded yet

Notice history

1 event · 1 release on Find a Tender

1. Tender notice6 Nov 2026, 11:34 GMT105624-2026

Documents

• https://lutonsfc-my.sharepoint.com/:f:/r/personal/acb_lutonsfc_ac_uk/_layouts/15/onedrive.aspx?id=/personal/acb_lutonsfc_ac_uk/Documents/Procurement/Marketing Services LSFC 2027&share=cgrrIIS1pHv1R5RGnsW9PO5UEgUCU8NgmoTCajTFLR2iSqQieQ
• Tender notice on Find a Tender