Performance Marketing Agency

What the buyer is asking for

this ITT seeks strategic and delivery partners to help Nest build a more mature, always-on marketing capability across Members, Employers and Connectors. The scope spans strategy and business case development, performance marketing, CRM, direct marketing and account-based marketing, supported by specialist ad operations, tracking, attribution and measurement. It covers key direct and digital channels including paid search, organic search, email, paid social, programmatic display and video, content distribution, website optimisation and creative optimisation

How this is scored

Published by the buyer. A winning response is written to these weightings, not to the question.

• 20%qualityStrategic Maturity & Customer-Led PlanningDemonstrate how you have developed marketing strategy, defined clear priorities and built the evidence needed to unlock project funding and move approved initiatives into delivery. Responses should show how the supplier has built marketing capability from a low-maturity or transformation starting point into a more mature, scalable and always-on model, using audience insight, segmentation, customer journeys, channel selection and business objectives to inform strategic recommendations, prioritise activity across relevant channels, and establish the structures, processes, data, technology and measurement foundations needed to support future performance.
• 20%quality. Integrated Delivery & Technical EnablementDemonstrate how you have delivered integrated marketing activity across the relevant services you are bidding for, including the practical and technical requirements needed to make activity effective. Your response should evidence campaign and account set-up, tracking and tagging, use of marketing technology, SEO/GEO, website optimisation, AdOps, governance, quality assurance and technical problem-solving. Please explain how you worked with client teams and third-party partners to ensure clear roles, joined-up delivery and effective implementation.
• 20%qualityMeasurement, Optimisation & Commercial ImpactMeasurement, Optimisation & Commercial Impact Demonstrate how you used measurement, insight, testing and optimisation to improve performance and deliver measurable outcomes. Your response should show the measurement framework, tracking and attribution approach, reporting cadence, test-and-learn methodology, optimisation decisions, use of innovation or AI where relevant, and clear evidence of business impact such as engagement, conversion, lead generation, ROI, acquisition, retention, efficiency improvement or pipeline contribution. Please clearly explain your agency’s specific contribution to the results.
• 15%qualityExperience and service model› Please provide biographies of the core team who will manage the contract and ensure delivery of the Nest requirements. Please detail how this team will work together alongside Nest and other partner agencies to create the right culture and behaviours, based on their experience
• 10%qualitySocial Value› It is important to Nest in the appointment of a Supplier for this length that there is alignment of cultures. Specifically, please detail the value-added benefits your organisation would make in a strategic partnership with Nest . › Additionally, explain how your organisation will deliver wider social value outcomes aligned to Nest's public-service purpose, including commitments relating to inclusion, accessibility, sustainability, community impact, and broader positive societal outcomes. Please include measurable examples and proposed KPIs where applicable.
• 15%costrate cardrate card

4 lots

You can usually bid for one lot without bidding for all of them.

• Performance Marketing Strategy£1.0m

  The supplier will provide strategic planning, stakeholder engagement and commercial case support across Nest’s Member, Employer and Connector marketing priorities.

• Performance Marketing Delivery and Optimisation£1.0m

  The supplier will provide strategic, operational and analytical delivery support across paid search, organic search, generative search optimisation, website performance optimisation, paid social, programmatic media and content distribution.

• CRM, Direct Marketing and Account-Based Marketing£1.0m

  The supplier will provide strategic campaign and journey planning support across direct marketing activities. The focus is on developing, testing and optimising communications and campaign approaches, not on CRM systems, data infrastructure, platform selection, email engines or technical consultancy.

• Ad Operations, Tracking, Attribution and Measurement£1.0m

  The supplier will: • Manage tagging and tracking implementation • Support analytics configuration • Develop attribution frameworks • Provide measurement governance • Support consent and privacy compliance • Deliver cross-channel reporting architecture • Improve marketing performance visibility

How contested is this?

Buyers publish how many bids they received. Across 102 comparable procurements we can tell you the typical field size, how often one of these goes uncontested, and whether the buyer awards on price or on quality.

Timeline

4 published dates · Europe/London

1. Tender notice published26 days ago

   26 Aug 2026, 16:15 BST
2. Clarification questions by18 days ago

   4 Sept 2026, 12:00 BST
3. Submission deadlinein 2 days

   24 Sept 2026, 12:00 BST
4. Award decision expected byin 50 days

   10 Nov 2026, 23:59 GMT

Commercial outcome and contract awards

Nothing awarded yet

Notice history

2 events · 2 releases on Find a Tender

1. Tender notice19 Aug 2026, 09:48 BST078802-2026
2. Tender updated26 Aug 2026, 16:15 BST081480-2026

Documents

• Tender notice on Find a Tender