Marketing Design & Creative Services Framework at Imperial War Museums (IWM)

What the buyer is asking for

The marketing department at IWM seeks to establish a new Framework Agreement for the provision of marketing design and creative services, including creative ideation, graphic design, art working, video production, photography, illustration, and copywriting. The Framework will consist of multiple Lots, as detailed below (with respective estimated value for each Lot over the four years of the Agreement): •Lot 1 – Advertising and Brand Campaign Ideation and Design (£520,000) •Lot 2 – Print Design and Art Working (£80,000) •Lot 3 – Digital Design and Art Working (£100,000) •Lot 4 – Copywriting (£40,000) •Lot 5 – Illustration (£40,000) •Lot 6 – Video Production (£150,000) •Lot 7 – Photography (£50,000) Each Lot is subject to a separate evaluation process and appointment onto one Lot does not guarantee an appointed to any other Lot. Potential Providers will be selected based on IWM's confidence in their ability to deliver the required services which will be determined through an application of the assessment methodology and award criteria outlined within the tender documents. Potential Providers may bid for one Lot, a combination of Lots or all Lots. For more information about this opportunity, please visit the eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-photography-services./E6J865Y985 To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/E6J865Y985

How this is scored

Published by the buyer. A winning response is written to these weightings, not to the question.

• 70%qualityTechnical Evaluation
• 20%costCost
• 10%qualitySocial Value

7 lots

You can usually bid for one lot without bidding for all of them.

• Advertising and Brand Campaign Ideation and Design£433k

  Creative agencies who can cover the full creative process from ideation and concept development through to design, art working and final delivery of outputs and design files.

• Print Design and Art Working£67k

  Graphic designers who can provide design and art working services for the production of printed marketing assets for a range of IWM campaigns. This is likely to involve using existing artwork/assets supplied by IWM to create print materials or templates such as posters and press ads.

• Digital Design and Art Working£83k

  Graphic designers who can provide design and art working services for the production of static and animated digital marketing assets for IWM campaigns to use across a range of digital channels.

• Copywriting£33k

  Copywriters who can write compelling audience-informed copy for use across printed and digital marketing materials and campaigns, ranging from straplines to longer-form body copy for webpages, informed by IWM’s new tone of voice guidelines and audience segmentation.

• Illustration£33k

  Illustrators who can produce illustrations for use across marketing materials and assets, from creative ideation to development. Usage may range from lead creatives for exhibitions and programming, to graphic characters and elements to be used across IWM's website and in digital advertising content.

• Video Production£125k

  Film and video production Potential Providers who can provide filming and editing services for the production of video trailers including on-site filming across IWM branches. Potential Providers will work with IWM’s marketing team to develop storyboards, filming and editing footage into multiple video outputs for use across various channels.

• Photography£42k

  Photographers who can capture and edit marketing stills photography including on-site across IWM branches. Potential Providers will work with IWM’s marketing team to developing storyboards and photography briefs, providing edited photos for use across various channels.

How contested is this?

Buyers publish how many bids they received. Across 234 comparable procurements we can tell you the typical field size, how often one of these goes uncontested, and whether the buyer awards on price or on quality.

Timeline

3 published dates · Europe/London

1. Tender notice published25 days ago

   28 Aug 2026, 10:11 BST
2. Submission deadlinein 8 days

   30 Sept 2026, 12:00 BST
3. Award decision expected byin 37 days

   28 Oct 2026, 23:59 GMT

Commercial outcome and contract awards

Nothing awarded yet

Notice history

1 event · 1 release on Find a Tender

1. Tender notice28 Aug 2026, 10:11 BST082057-2026

Documents

• Tender notice on Find a Tender