Marketing, Advertising and Media Buying Services - Wirral Met College

What the buyer is asking for

Wirral Met College is seeking a supplier to provide marketing, advertising and media buying services to support student recruitment, raise awareness of the College and promote its courses. The requirement includes campaign planning, media recommendations and buying, campaign delivery, monitoring, optimisation and performance reporting. Services may include digital advertising, paid social media, outdoor advertising, radio and audio advertising, and printed promotional materials and distribution, as detailed in the specification. The contract will run for an initial 12 months, with an option to extend for a further 12 months at the College's discretion. Bidders must complete the tender response workbook, including the Common Campaign Scenario and Pricing Response, in accordance with the specification and submission instructions. Tenders will be evaluated on quality (70%) and price (30%).

What you must already have

Conditions of participation. These are pass or fail, so check them before writing anything.

• This procurement is reserved for suppliers with business operations in the United Kingdom.

How contested is this?

Buyers publish how many bids they received. Across 70 comparable procurements we can tell you the typical field size, how often one of these goes uncontested, and whether the buyer awards on price or on quality.

Timeline

3 published dates · Europe/London

1. Tender notice published4 days ago

   2 Nov 2026, 13:10 GMT
2. Clarification questions byin 14 days

   20 Nov 2026, 12:00 GMT
3. Submission deadlinein 24 days

   30 Nov 2026, 12:00 GMT

Commercial outcome and contract awards

Nothing awarded yet

Notice history

9 events · 9 releases on Find a Tender

1. Tender notice13 Oct 2026, 14:28 BST096593-2026
2. Tender updated14 Oct 2026, 14:58 BST097105-2026
3. Tender updated16 Oct 2026, 11:55 BST097873-2026
4. Tender updated23 Oct 2026, 12:31 BST100434-2026
5. Tender updated23 Oct 2026, 12:44 BST100450-2026
6. Tender updated26 Oct 2026, 16:25 GMT101216-2026
7. Tender updated27 Oct 2026, 12:07 GMT101480-2026
8. Tender updated30 Oct 2026, 10:55 GMT103065-2026
9. Tender updated2 Nov 2026, 13:10 GMT103726-2026

Documents

• Appendix D - Final Bidder Response Workbook and Form of Tender (30 October 2026) Final version of the Bidder Response Workbook and Form of Tender, incorporating all clarifications and amendments to the Common Campaign Scenario, pricing requirements and bidder declarations. Bidders must complete and submit this document as part of their tender response.
• Document title: Consolidated Clarification Log - Questions 01-34 (Updated 2 November 2026) Updated Consolidated Clarification Log incorporating bidder questions and College responses Q01-Q34 for procurement PR-2026-0085. This version consolidates all previously published clarifications and provides further clarification on evaluation weighting (70% quality / 30% price), revised insurance requirements, CH64/Neston distribution coverage, campaign specifications, pricing and payment arrangements. All previous versions of the Consolidated Clarification Log have been removed from the active tender document list and superseded by this version to ensure bidders refer to one consistent set of requirements. Bidders must read this document alongside the latest published Tender Specification, Appendix D - Bidder Response Workbook and other applicable tender documents. The submission deadline remains Monday 30 November 2026 at 12:00 noon GMT.
• Revised Tender Specification - Version 5 (2 November 2026) Updated Tender Specification for PR-2026-0085 - External Advertising Planning, Buying and Management Services. Version 5 incorporates amendments and clarifications arising from bidder queries, including revised minimum insurance requirements, confirmation of the full CH64 postcode district within the eligible Neston distribution area, and alignment with the latest Consolidated Clarification Log (Q01-Q34). The evaluation weighting remains unchanged at 70% quality and 30% price. All previous versions of the Tender Specification have been removed from the active tender document list and superseded by Version 5, ensuring bidders refer to the latest requirements. Bidders must read this specification alongside the latest Appendix D - Bidder Response Workbook, Consolidated Clarification Log and other applicable tender documents. The tender submission deadline remains Monday 30 November 2026 at 12:00 noon GMT.
• Tender notice on Find a Tender