Education Recruitment Advertising and Resourcing Services

What the buyer is asking for

For the supply of Education Recruitment Advertising, Marketing, Attraction and Student Recruitment Services

How this is scored

Published by the buyer. A winning response is written to these weightings, not to the question.

• 40%priceCommercial
• 60%qualityQuality

5 lots

You can usually bid for one lot without bidding for all of them.

• Lot 1 – Education Recruitment Advertising & Resourcing£16m

  2.2 Services may include, but shall not be limited to: • Advertising planning; • Advertising placement; • Media buying; • Media negotiations; • Recruitment advertising consultancy; • Advertising scheduling; • Advertising optimisation; • Recruitment campaign management.

• Lot 2A –UK Student Recruitment Marketing and Attraction Services£16m

  Services Included Within this Lot Recruitment marketing strategy and campaign planning Media planning, buying and optimisation Digital and offline advertising Creative campaign development and content Audience targeting, engagement and attraction Campaign analytics and performance reporting

• Lot 2B –UK Student Recruitment Platforms and Marketplace Services£16m

  Services Included Within this Lot Institution and course listings Student marketplaces and discovery platforms Course search, comparison and recommendation services Enquiry, lead and application referral Cost-per-application or cost-per-enrolment models Marketplace data, reporting and insight

• Lot 3A - International Student Recruitment Marketing and Attraction Services£16m

  Services Included Within this Lot International recruitment strategy and campaign planning Country- or region-specific marketing campaigns International media planning, buying and optimisation Digital advertising and audience targeting Creative development, multilingual content and localisation Campaign analytics and performance reporting

• Lot 3B - International Student Recruitment Platforms, Agency and Partnership Services£16m

  Services Included Within this Lot Education agent and recruitment partner networks In-country representation and student counselling Direct enquiry-to-enrolment support Offer-holder engagement and conversion Application support and admissions processing Success-fee and volume-based recruitment models

How contested is this?

Buyers publish how many bids they received. Across 69 comparable procurements we can tell you the typical field size, how often one of these goes uncontested, and whether the buyer awards on price or on quality.

Timeline

4 published dates · Europe/London

1. Tender notice published15 days ago

   22 Oct 2026, 16:34 BST
2. Clarification questions bytoday

   6 Nov 2026, 12:00 GMT
3. Submission deadlinein 105 days

   19 Feb 2027, 12:00 GMT
4. Award decision expected byin 105 days

   19 Feb 2027, 23:59 GMT

Commercial outcome and contract awards

Nothing awarded yet

Notice history

2 events · 2 releases on Find a Tender

1. Tender notice22 Oct 2026, 12:06 BST099922-2026
2. Tender updated22 Oct 2026, 16:34 BST100165-2026

Documents

• Tender notice on Find a Tender