CRM partner agency tender

What the buyer is asking for

SWR seeks to appoint a specialist CRM partner agency to operate as an extended team to support us in our customer marketing and leveraging the value of that in multi-channel and media activation. The focus will be on adding strategic input, journey mapping & improvement, analysis and as necessary, activation to turbo-charge our customer marketing efforts for CRM and utilisation of relevant audiences in paid media.

How this is scored

Published by the buyer. A winning response is written to these weightings, not to the question.

• 60%qualityQualityVarious subcategories with the total of 60%
• 30%costCommercial
• 10%qualitySocial Value

How contested is this?

Buyers publish how many bids they received. Across 102 comparable procurements we can tell you the typical field size, how often one of these goes uncontested, and whether the buyer awards on price or on quality.

Timeline

4 published dates · Europe/London

1. Tender notice publishedyesterday

   22 Sept 2026, 11:03 BST
2. Clarification questions byin 3 days

   25 Sept 2026, 23:59 BST
3. Submission deadlinein 84 days

   15 Dec 2026, 23:59 GMT
4. Award decision expected byin 176 days

   17 Mar 2027, 23:59 GMT

Commercial outcome and contract awards

Nothing awarded yet

Notice history

2 events · 2 releases on Find a Tender

1. Pipeline or early engagement notice11 Aug 2026, 12:26 BST076190-2026
2. Tender notice22 Sept 2026, 11:03 BST089497-2026

Documents

• Tender notice on Find a Tender