Contract for the Provision of Digital Marketing Tourism & Economic Development Services

What the buyer is asking for

Petersfield Town Council is tendering for an experienced contractor to deliver a digital marketing programme to boost tourism and support economic prosperity in the town. The following marketing objectives have been set for delivery under this contract: • Increasing the awareness of what makes Petersfield a desirable visitor destination, so that local businesses can benefit from the visitor economy. • Increasing footfall from a wider geographic base to help develop economic growth in the town. • Capitalising on local knowledge and understanding the key audience markets in order to develop effective campaigns. • Communicating the town's best features - quality, independent retailers, the market, its history, interesting buildings and open spaces. • Developing quality, regular and consistent marketing communications, to include innovating to maintain reach, using new approaches and applying recognisable branding to the content. • Promoting the wider local attractions, events, culture and heritage to encourage people to visit the town. • Focusing primarily on the out of town day visitor, promoting Petersfield as a great day out, as well as maintaining and growing local custom. Contract Period: Initial term one year starting from 1st December 2026 to 30th November 2027, with the option to extend annually for up to two further years to November 2029. Contract Value: £15,000 per year + VAT (£45,000 + VAT for 3 years if the contract is extended).

How this is scored

Published by the buyer. A winning response is written to these weightings, not to the question.

• 30%qualityRelevant Experience• Previous and extensive experience in planning and executing digital marketing campaigns. • Experience of successfully using all mainstream social media platforms. • Experience of web content creation and routine updating.
• 25%qualityQuality• Detailed and logical approach to how the contract objectives will be met. • Evidence of successful digital marketing campaigns. • Demonstrates a clear understanding of the market needs and how to engage the audience effectively. • Explains how marketing content will be planned across the year, linking to key seasonal themes. • Shows how content will be kept current, particularly on the Visit Petersfield website. • Easy to follow and useful marketing data report examples provided. • Demonstrates how compliance with any relevant data protection regulations and accessibility requirements are to be met.
• 15%qualityTourism Experience• Previous marketing or digital marketing experience to promote tourism.
• 10%qualityInnovation• Demonstrates how to capitalise on social media trends. • Use of digital marketing tools creatively and evolving approaches to keep up with trends.
• 10%qualityEngagement• Explains how to work with retailers, partners and community organisations in a collaborative way. • Understands how to form effective relationships with key stakeholders to meet the contract objectives. • Planned approach to obtaining retailer feedback and building it into campaigns.
• 10%pricePrice• Demonstrate value for money and a creative use of media within a limited budget. • The price is set at a maximum budget, so it would be expected that the bidder will not return pricing above the limit.

How contested is this?

Buyers publish how many bids they received. Across 567 comparable procurements we can tell you the typical field size, how often one of these goes uncontested, and whether the buyer awards on price or on quality.

Timeline

4 published dates · Europe/London

1. Tender notice publishedyesterday

   6 Oct 2026, 12:01 BST
2. Clarification questions byin 30 days

   6 Nov 2026, 12:00 GMT
3. Submission deadlinein 40 days

   15 Nov 2026, 23:59 GMT
4. Award decision expected byin 51 days

   26 Nov 2026, 23:59 GMT

Commercial outcome and contract awards

Nothing awarded yet

Notice history

1 event · 1 release on Find a Tender

1. Tender notice6 Oct 2026, 12:01 BST094201-2026

Documents

• Detailed information on the contract deliverables, key marketing tasks and background information are contained in the Digital Marketing Detailed Tender Brief.
• Tender notice on Find a Tender