Live tenders / Llywodraeth Cymru / Welsh Government
C086/2026/2027- Business Events Industry Engagement & Lead Generation
What the buyer is asking for
The Welsh Government seeks to appoint a contractor to deliver and further develop a pan-Wales programme of business events industry engagement and lead generation activity over a two-year period. Building on the findings and recommendations of the Mid and West Wales Regional Engagement Pilot, the programme will support the development of stronger regional networks, increased industry collaboration, improved destination readiness and enhanced lead generation activity that aligns with the National Events Strategy for Wales, Tourism strategies and wider Welsh Government priorities. The programme is intended to build long-term industry capability and resilience, enabling stakeholders to take increasing ownership of engagement, collaboration and opportunity development activity beyond the life of the contract. The primary aims and objectives of the contract are to: • Strengthen engagement with business events stakeholders across Wales. • Increase industry awareness and understanding of business events opportunities and support available through Meet In Wales. • Develop stronger regional networks and improve collaboration between destinations, local authorities, venues, hotels and industry partners. • Support destinations and businesses to identify, develop and pursue business events opportunities. • Improve the quality and quantity of lead generation activity across Wales. • Facilitate engagement with key intermediaries including agencies, event organisers, trade organisations and relevant industry bodies. • Identify barriers to growth and provide recommendations to support the development of Wales' business events offer. • Create mechanisms for sharing market intelligence, opportunities, best practice and industry updates. • Support the North Wales educational project by encouraging relevant industry representatives from across Wales to attend, engage fully in the sessions, take learning from the programme and apply this throughout the lifetime of the project. • Ensure opportunities to engage industry are fully utilised, including encouraging businesses to meet current Visit Wales accreditation requirements, secure an appropriate product listing, and explore opportunities to be bookable online through the TXGB distribution channel where relevant. • Support the development of a sustainable pipeline of business events opportunities that can deliver economic and wider benefits to Wales. • Provide measurable outcomes, regular updates and reporting and recommendations that support future business events policy and industry development activity. • Build industry capability, knowledge and confidence to support a sustainable and increasingly industry-led approach to business events engagement and opportunity development across Wales. • Develop and implement a clear transition and exit plan that enables industry stakeholders to assume greater ownership of networks, engagement activity, intelligence sharing and opportunity development by the end of the contract period.
How this is scored
Published by the buyer. A winning response is written to these weightings, not to the question.
- 70%qualityTechnical
- 30%costCommercialCost
- Value
- £130,000
- Submission deadline
- 19 Oct 2026, 14:00 BST (19 days left)
- Enquiry deadline
- 12 Oct 2026, 14:00 BST
- Award decision expected by
- 24 Nov 2026, 23:59 GMT
- Contract start
- Not stated
- Contract end
- Not stated
- Category
- services
- Lots
- 1
- Procedure
- Open procedure
- CPV codes
- 79413000, 79900000, 79342000
- Legal basis
- 2023/54
How contested is this?
Buyers publish how many bids they received. Across 244 comparable procurements we can tell you the typical field size, how often one of these goes uncontested, and whether the buyer awards on price or on quality.
Timeline
4 published dates · Europe/London
- Tender notice publishedyesterday29 Sept 2026, 13:18 BST
- Clarification questions byin 12 days12 Oct 2026, 14:00 BST
- Submission deadlinein 19 days19 Oct 2026, 14:00 BST
- Award decision expected byin 56 days24 Nov 2026, 23:59 GMT
Commercial outcome and contract awards
Nothing awarded yet
Awards (0)
No award published
Contracts (0)
No contract published
Bid statistics
No aggregate bid statistics published
Notice history
2 events · 2 releases on Find a Tender
- Tender notice18 Sept 2026, 13:03 BST088672-2026
- Tender updated29 Sept 2026, 13:18 BST091870-2026
Payment terms
Outlined in specification
Documents
How to bid
https://etenderwales.uk -Tender Information: https://etenderwales.bravosolution.co.uk - The first person from your Organisation to use the Platform will be required to register on behalf of the Organisation. - Registration involves accepting a User Agreement, and providing basic information about your Organisation and about the User performing the Registration. - The User who performs the Registration becomes the Super User for the Organisation. - On registering on the Platform the Super User will select a Username and will receive a password. - The Password will be sent by e-mail to the email address that was specified in the User Details section of the Registration page. - In order to log-in to the Platform please enter your Username and Password. - Note: If you forget your Password then visit the homepage and click “Forgot your password?” - Registration should only be performed once for each Organisation. - If you think that someone in your Organisation may have already registered on this Platform then you must not register again. - Please contact the person who Registered (i.e. the Super User) in order to arrange access to the Platform. - Contact the Helpdesk immediately if you are unable to contact the Super User (for example if they have left your Organisation). - Note: If your Organisation is already registered on the Platform then you must not make any additional registration. Please contact the Helpdesk to gain access to the Platform. - Tenders must be uploaded to the BravoSolution portal by 2pm How To Find The ITT: - Once logged in you must click on ‘ITT’s Open to all Suppliers’ - The e-tender references for this contract are: project_63851, itt_127475. - Click on the title to access summary details of the contract. If you are still interested in submitting a tender, click the ‘Express an Interest button’. This will move the ITT from the ‘Open to all Suppliers’ area to the ‘My ITT’s’ on the home page. - You will then see the full details of the ITT in the qualification and technical envelopes along with any relevant documents in the ‘Attachments’ area. - Should you have any questions on the ITT, please use the ‘Messages’ area to contact the buyer directly – Please do not contact the named person at the top of this notice.
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