2026-843 CMM LEB and Pork Evaluation

What the buyer is asking for

AHDB require retail analysis for campaign results from top level categories for total beef and lamb, and total pig meat down to specific cuts or products, such as pork mince or beef mince. Therefore, it is imperative the agency are suppliers of robust retail data. The budget for this project is £100,000 (including VAT) per marketing campaign (so £200,000 in total). AHDB’s marketing campaigns aim to accelerate positive attitudinal change towards British beef, lamb, dairy and pork, and ultimately drive sales. AHDB’s marketing team have done a few consumer media modelling studies over previous years. They use this information to communicate the success of campaigns to our levy payers and show the return in retail sales our campaigns have for our sector products. This information is used to inform future campaign activity and look to optimise, based on recommendations from the results of the analysis. Closing date is 21st October at NOON

How contested is this?

Buyers publish how many bids they received. Across 249 comparable procurements we can tell you the typical field size, how often one of these goes uncontested, and whether the buyer awards on price or on quality.

Timeline

3 published dates · Europe/London

1. Tender notice publishedyesterday

   6 Oct 2026, 08:17 BST
2. Clarification questions byin 7 days

   14 Oct 2026, 12:00 BST
3. Submission deadlinein 14 days

   21 Oct 2026, 12:00 BST

Commercial outcome and contract awards

Nothing awarded yet

Notice history

1 event · 1 release on Find a Tender

1. Tender notice6 Oct 2026, 08:17 BST094033-2026

Documents

• Tender notice on Find a Tender